Content Leadership and Strategy Master Class

Friday 11th September 2009, 09.00am – 4.30pm, London

Sign up: This link will take you through to our Plimus secure web shop.
Price: £395.
Price for J. Boye Members: £197.50
Price for non-profit and higher education: £276.50

Information, like finance, operations, HR, and marketing, can be a foundation for leadership in your organisation. Strategy is the dead centre concern of  an information leader. A clear, simple sense of what information could be doing for your organisation is the most important tool in your belt. The CIO of a healthcare institution might believe that an educated (read information-consuming) customer base will be healthier. A retailer might believe that if customers knew about their great deals they would surely buy more. The CIO of a world aid organization might contend that if potential donors only knew, they would surely give, and if leaders only knew they would surely change policy. Whatever the sector, whatever the focus, the leader must have a firm idea of what value information brings.

In this workshop, you will consider the role of an information leader and begin to decide exactly what gains information can bring to your organisation. We will look at the people to whom you need to serve information and the goals of your organisation. We will form statements of your information strategy. The topics we will cover include:

• How information can actually carry the power everyone seems to claim it has.
• How you can lead up, down and across with information as your foundation.
• What information has to do with the goals of your organization.
• How to decide what people (audiences) you want to serve information to.
• What types of information you need to give to your audiences to help you meet your goals.
• Creating Strategy Statements which concisely state what content should do for your organization.

This workshop will give you a powerful set of tools to create or enhance your leadership position and rationally rule over the confusing array of projects, systems and stakeholders you confront.  If you come with a strategy, by the end of the workshop, it will be honed. If you have yet to create a strategy, you will have a good start on one. You will know how to meet one goal by delivering information to one sort of person.

Agenda

09:00  Registration and coffee

09:15  Session 1: What’s the point of information

• Introductions and expectations
• What does the information age mean?
• How can information “do” anything for your organization?

10:45   Morning break

11:00  Session 2: Creating Information Strategy

• Forming a goals taxonomy
• Creating strategy statements
• Prioritizing and unifying your strategy

12:30  Lunch

13:30  Session 3: Implementing Information Strategy

• Preparing your strategy for roll-out and acceptance
• Presenting strategy and getting  buy-in
• Using Information strategy as a basis for leadership

15:15  Afternoon break

15:30  Session 4: Leading with Information

• Using information to work with C-level executives and the board
• Applying strategy to projects
• Using information strategy to work with peer groups

16:30  End

Bob’s workshops have been presented world-wide to universal praise:

“It was awesome. Perfect pace. Very knowledgeable” –Franciel Azpura Linares, Information International Associates
“Provided tools to be able to look at information management in the larger context of organizational goals.” –Alan Rosenthal, Microsoft Corporation

The workshop is specifically designed to bridge the gap between business goals and system design.
Organizational leaders will learn how to make information a solid part of how they lead
Managers will discover how to solidly and tangibly link information management and business goals.
Practitioners will learn how to use a structured approach to information to talk to both technologists and business people about their systems.

In addition to the training participants receive a range of extras benefits including:

• A complete workshop backgrounder and workbook where they can chart your own CM strategy and content model
• A copy of the acclaimed  “Laughing at the CIO”
• Access to exclusive eBooks on strategy and project leadership
• A copy of Bob’s full color CMS Possibilities Poster

Practical details

Intended audience:

• Managers: project, program, department, and site managers.
• Information professionals including special librarians, catalogers and indexers.
• Leaders: directors, CIOs, CKOs and CTOs.
• Technical communicators: writers, editors, and designers.
• Information architects, knowledge managers, and content managers.
• IS/IT professionals: Web developers, programmers, analysts, and architects.

Price: £395.

• 50% discount for J. Boye Community of Practice members.
• 30% for non-profit and higher education.

Contact us for the appropriate discount code.

Sign up: This link will take you through to our Plimus secure web shop.

Please note: J. Boye’s events are not open to vendors, their partners and IT consultants.

Venue: Wallacespace, St. Pancras, London

Cancellation:
As a special service, you can cancel up to two working days before the event. Your money will not be returned, but it will be deducted from your next invoice from J.Boye, for example, if you sign up for another event.

If we haven’t heard from you up until two working days before the event, we are expecting your attendance, and your money can’t be returned, even if you’re not attending the event.

More about Bob:

Bob Boiko literally wrote the book on content management. Information professor, businessman, top consultant, and seasoned programmer, Bob’s credentials and dynamic presentation style put him at the top of the list of most-requested and respected teachers. He has presented at a number of J. Boye events and conferences, and is always a huge hit.

His advanced methodology has been applied to organizations of all sizes, from small non-profit organizations to major corporations across North America, Europe and Asia.

Metatorial Services is a micro consultancy, specializing in content and information management strategy and design. With a range of commercial, governmental, and non-profit clients of every size, Metatorial Services has worked on just about every aspect of information management.
Bob Boiko is founder and president of Metatorial Services Inc., and is a faculty member of the University of Washington Information School. In 2004, Bob sparked the creation of CM Professionals, the first and only content management organization for practitioners.
Recognized world-wide as a leader in the field of content management, he has almost 20 years of experience designing and building Web, hypertext and multimedia systems and tools for some of the world’s top technology corporations (including Microsoft, Motorola, and Boeing). Bob has sat on many advisory boards and is the recipient of many awards including the 2005 EContent 100 Award for leadership in the content management industry. He is author of two editions of “The Content Management Bible” and the upcoming book “Laughing at the CIO: Leading Information Management in the Information Age”. Bob is internationally known for his lectures and workshops.
Bob is an extremely skilled analyst, facilitator, teacher, designer, and architect and has extensive expertise in content and knowledge management, authoring, multimedia design, Web publishing and tool construction. He has undergraduate degrees in physics and oceanography and a graduate degree in human communication.

The University of Washington’s Information School is a group dedicated to helping shape the emerging electronic information discipline. At the iSchool, Bob has trained hundreds of information professionals and designed programs in content management. Metadata, business analysis, information initiative planning, information architecture, information system design, and public access to information are some of the skills Bob brings to the table.
Before Metatorial Services, Bob co-founded Chase Bobko Inc. and built it into a leading content management service provider. Within Chase Bobko, Bob served as President, Head of Development, Head of Sales and Marketing, and Head of Operations. Bob and his two partners grew Chase Bobko from a staff of 6 to a staff of over 100.