Building an Effective Web Team

Wednesday 30th September 2009, 9.30am-4.30pm, London

Price: £395 + VAT.
Price for J. Boye Members: £197.50 + VAT
Price for non-profit and higher education: £276.50 + VAT

Managing a Web presence has moved past the actions of the do all Webmaster to the management and coordination of a Web team. That team can include resources inside and outside of your organization. Spend a day with Lisa Welchman as she outlines the functional areas (both technical and non-technical) which must be addressed when building an effective Web team.

Lisa will discuss how to manage the Web and build consensus in both a distributed and centralized Web publishing and development environment, review the responsibilities and roles required on a twenty first century Web team, and discuss the relationship between the communications-focused and technically-focused Web stakeholders.

Programme and contentMorning

• The Functions of Web Execution – the roles a responsibilities required to support the development of a web presence
• The Demographic of Web Personal – some findings from the 2009 Internet Strategy Forum research: roles; compensation; organizational placement, etc.
• Exercise – Web Team worksheet – checking the completeness of your team

Break

• Who “owns” the Web in an organization
• Where should the Web Team be seated in the organization? IT, Marketing, Programs or Stand-alone

Lunch

• The pros and cons of different Web Team organizational structures
• Discussion: Talking about the different types of structures in your organizations and where the challenges and benefits lie

Break

• The pros and cons of outsourced Web development vs. a full in house team
• Latest Trends in Web Team Management – Growing responsibility, pay and expectations
• The Chief Content Officer
• The Chief Web Officer
• The Internet Strategist

About Lisa Welchman

Lisa Welchman is the founder of WelchmanPierpoint. She has pioneered the field of Web Operations Management by distinguishing Web strategy, governance, execution and measurement as it pertains to large Web sites, and creating innovative, practical solutions for clients. Lisa is a sought after speaker for national and international content management conferences and symposiums for her insightful analysis of the complex problems faced by large-scale Web sites. Lisa wields a sharp ability to define and distinguish the over-arching principles of designing and maintaining large Content Management System-driven Web sites and is a recognized thought leader in the area of information governance.

Lisa leads consulting engagements with a combination of high-level strategic vision, clear understanding of the challenges of senior executives, and real-world problem solving. Lisa has been working with truly large Web properties since 1996.

Prior to her work with Web content management, Lisa was a ratings analyst and coordinating producer for King World Productions. Lisa holds a BS in Philosophy from the University of North Carolina and was a Philosophy Fellow at Columbia University.

Practical details

Intended audience: Web managers and Web project managers.

Price: £395.

• 50% discount for J. Boye Community of Practice members.
• 30% for non-profit and higher education.

Contact us for the appropriate discount code.

Sign up: This link will take you through to our Plimus secure web shop.

Please note: J. Boye’s events are not open to vendors, their partners and IT consultants.

Venue: Wallacespace, St. Pancras, London

Cancellation

As a special service, you can cancel up to two working days before the event. Your money will not be returned, but it will be deducted from your next invoice from J.Boye, for example, if you sign up for another event.

If we haven’t heard from you up until two working days before the event, we are expecting your attendance, and your money can’t be returned, even if you’re not attending the event.